?AdWords tutorial? From Perry Belcher and Ryan Deiss

October 23, 2008 by Alex
Filed under General

Okay, so I just confirmed something Perry Belcher and Ryan Deiss taught me a few weeks ago.

Here’s the scoop. I am helping a client of mine do Google AdWords. Actually, I picked up his account after someone else butchered it. I adopted it a copule years ago when I was still relatively green with Google AdWords (I haven’t gotten into the AdWords Tutorial business yet…)

I made his account a bit better… at least for the time being. Back before Google Slap become synonymous with “Google AdWords”, I got away with having hundreds of keywords in one campaign.

Then I left it alone. For quite some time. OOPS.

Google Slap happened, again, and again. And boy Google did NOT like that account.

Recently I went back to pay attention to it to find that every single keywords we had had the quality score of poor. That’s no good! And no matter how hard I tried (using every single AdWords strategies under the sun) to raise the quality score, I was NOT finding any success.

Heck, I even went so far as to open a brand new account with a brand new credit card (my client’s of course)…

That didn’t help either After a few weeks and a ton of tweaking I was still seeing the “Poor” quality score.

What to do what to do…? Well, I finally decided to make an emergency phone call to the AdWords greats, Perry Belcher (not to be mistaken for Perry Marshall) and Ryan Deiss. And this is what they had to say…

Okay, so I got them on the call and they essentially gave me a mini “AdWords hint” if you will… basically they schooled me a bit on what went haywire with my campaign. What I learned was quite an eye opener.

After hearing that despite opening up a new account, Google STILL didn’t like me (and I say that loosely of course) and slapped me right from the getgo… They suspected that my domain was trashed. Basically Google keeps a “history” of domains on their PPC network. And if your domain has a HORRIBLE track record and ends up in their dog house, that’s the end of that.

It doesn’t matter (as I discovered) if you open a new account with brand new credit card, they’ll still not give you (with that domain) the time of the day.

With that said, to remedy my situation, I bought another domain and merely had it aliased to the original domain. And wouldn’t you know it… problem solved. That’s right, with that change, i got out of Google’s dog house and the same exact keywords that were originally getting poor quality scores are now OK and Great